Lionel Model Trains ? History Joshua Cowen

Lionel trains presented to the public in 1900 and aroused great interest and approval by hobbyists from all over the world welcomed. We thank Joshua Cowen and his partner, Harry C. Grant, who came from New York, for the creation of this unique model.

What sets it apart from its competitors Joshua Cowen was his extraordinary ability to market its products and in particular the use of television, offered to sell his modelTrains and accessories. For many years his company a huge success, especially during 1950, when the gross sales of its trains was as high as $ 25 million for the result of just one year.

An interesting point of these two members, the intention is not their first model railway, was to be sold to the public, but rather as a display shop should attract the attention of passers-by the shop was. The point was to design courseTo purchase the customer in the store other kinds of goods that were for sale. Never expected in their wildest imagination, that the kind of response they have received for this ad only train model. Instead of increasing sales of other products in the store, the route that was taken from the most beautiful model train presented in their display case. This is without doubt served as the primary catalyst for the further improvement of both locomotives and wagons of the train from Lionel. This isexactly what Joshua Cowen have shown over the years.

Another innovative marketing strategy was Joshua Cowen busy linking their trains with one of the most important holidays of the year is Christmas. He has convinced the department store his model trains as part of their windows during the Christmas holidays, which sent the subliminal message to potential customers to add features, a model for the list of gifts for their children.

The strategy wassuccessful as we all know, because there are very few of us who are not from the Lionel model train chugging around together we discovered to our family Christmas tree that morning were important to be surprised in our childhood!

Things have not always good for Lionel, but since the second world war had a negative effect on the profits of Lionel, as he has for many other companies. Were materials in the manufacture of locomotives, railcars and accessories used in this limitedTime and is also easy to see how the attention of the country by the conflict, in which she was involved was consumed.

However, the company rebounded from a difficult period and Joshua Cowen, again used his unique marketing skills, and led his company back to prosperity.

During the next few years as many changes with companies in the field of model trains, and Lionel had taken no exception. Lionel General Mills acquired and partly fromModel of the group their products in 1970.

They only had limited success during their properties and have decided that part of their company, Richard Kughn, to sell an investor and collector of Lionel model trains in 1985. He also had little success, as the owner of this new company and sold the company to an investor group called Wellspring Associates of New York. The company is now known as LLC

Source: http://family-crafts-hobbies.chailit.com/lionel-model-trains-history-joshua-cowen.html

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