E-City set for business expansion in 2012-13 | E-City | AMEinfo.com

E-City is the electronics retail arm of the Albatha Retail and Home Products Group of Albatha Holding - which is one of the largest private business groups in the UAE, consisting of more than 22 autonomous companies in the diversified sectors of automobiles, pharmaceuticals, contracting, manufacturing, electronics, FMCG, real estate and education.

E-City, today, successfully operates a chain of 3 world class multibrand electronics retail stores across UAE's leading shopping malls- Mall of the Emirates, Dubai; Sharjah City Center, Sharjah and Al Wahda Mall in Abu Dhabi.

"The move would propel E-City to one of the leading chain of retailers in UAE, and perhaps only one of its kind speciality stores in the region that not only offers a smart and friendly shopping environment, but also focussing on convenience by having stores near customer neighbourhoods, online shopping and in-store and home repair services. We aim to create one of the most successful business stories in electronics retail industry in the region," said Mr. Mueez Rahman, Chief Operating Officer of E-City General Trading LLC.

The Albatha Retail & Home Products Group in early 2008 set about a journey to enter the electronics retail business, with eyes firmly set on business expansion, the company set about its mission to look for high potential locations in the region's top malls and rolled out 3 stores in 2009.

Furthermore, in spite of a recessionary trend in the economy, the stores have registered strong growth, which has set the foundation to enter the next phase of business expansion.

"E-City is all set to be a sure differentiator in an ever complex world of electronic retailing, and change the retail landscape. It has capitalised on the growing demand in mass market technology products such as tablets, smart phones, LED TVs, Cameras, Gaming and related products, and is set to evolve its brand positioning as the region's first 'Technology Convenience Retail Chain'. The company would like to thank all customers' business partners and staff associated with the brand that have taken it to such great heights and would continue to do so in the coming years," said Mr. Rahman.

"Over the next 5 Years, E-City has ambitious plans to emerge as one of the market leaders in organized electronics retail in the Middle East region by entering new markets such as Saudi Arabia, Kuwait, Qatar, Bahrain & Oman," concluded Mr. Rahman.

Source: http://www.ameinfo.com/291018.html

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