In the minds of our customers (and many of our colleagues and clients) ?selling? has become synonymous with ?hype? and that?s not a great place to be for a marketer or copywriter.
Hype is rampant in the websites and marketing all around the Web. You know the hype words: consistently, superior, cost-effective, best-in-class, easiest, quickest, top, best, number one.
Why customers stopped believing us
Our customers are exposed to hundreds of hyped-up marketing messages every single day. They have been burned more than once by the hype and they feel misled and mistreated by the lofty platitudes of old-school marketers and copywriters.
The result of this is that no one believes what you say on your website or your advertising. They begin their relationship with your business in scepticism and they look for evidence, corroboration and proof at every turn.
Here are a few ways to avoid hype and help your customers to believe what you say.
Substantive facts over subjective ?ad-words?
Your customers carry on a conversation in their heads with your copywriting. They ask questions and they respond consciously and unconsciously to the statements you make.
You won?t find a better offer ?Yeah, right?watch me?
Blankety-blank company is a top provider of? ?Says who??
With years of experience in blankety-blank??How many exactly??
Instead of allowing your reader and potential customer to second-guess you, provide them with the facts rather than platitudes.
Offered at XX for XX ?That sounds like a pretty good offer.?
BlankReview Magazine rated us in their Top 3 providers of? ?I trust their opinion?
In 25 years in blankety-blank, we have patented XX blanketies and solved XX blankety-blanks ?Wow, that?s a lot of experience.?
Facts speak for themselves and are believable. As a copywriter, you want your reader to believe what you write, because that leads to trust. And trust leads to sales.
Unique and verifiable over ?me too?
In a niche market segment where very little variation between competing offers is present (I?m thinking of most software and many service businesses here) you need to tell your prospect what specifically makes your offer different.
If you offer accounting services, for instance, in all likelihood you are just like everyone else in your niche in the eyes of your prospects. You need to speak to your differences to the others rather than your similarities. This isn?t hype, it is differentiation. Just make sure what you say is immediately verifiable for the prospect, or he won?t believe it either.
?Unlike other accountants that wait until year-end to talk about your taxes, we offer a 15-minute phone consultation every month to help keep you on-track.?
The first part of this statement is believable because it is how most prospects will perceive the tax accounting world. But what they want is on-going help. That?s why we point out the relevant offer of on-going consultation by phone. It is what makes this business unique and it is verifiable because they can test it immediately by speaking to you.
Avoiding hype in your sales copy will make a huge difference to how you are perceived and it will give your prospects real reasons to trust what you say and become customers.
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Nowadays, the internet is considered by many as an important part in their lives. It has a big use to many by making life more convenient. Aside from the convenience it brings, the internet has created a huge impact when it comes to entertainment as well as in communication. Thus, there?s no wonder why subscription to Comcast internet plans and other internet plans are popular to many people. Although, every internet service from various companies delivers one?s need for internet, their services were never the same.
Generally, internet services are not the same because they have different internet servers. Moreover, each internet service varies in internet speed and bandwidth. Because of this, one has to consider a lot of things when choosing an internet service. Indeed, this is tiresome but not impossible.
The very first thing to consider would be the purpose of having internet. If one?s purpose to have internet is simply by emailing, surfing the web or chat, an internet service?s average internet speed will be more than enough. However, if one?s purpose is for gaming, video streaming, downloads and any other heavy internet usage then average internet speed will not be enough. If this is the case, an internet service with a much faster internet speed and bigger bandwidth will be better. One has to weigh each process because each of them has different data usages.
Aside from that, one should also evaluate the number of internet ready devices available inside the house. Each device differs in bandwidth as well as data usage. For example, a regular computer will have less bandwidth requirement as compared to gaming consoles like Xbox Live or PlayStation 3. Of course, one has to also consider the number of users who will use the internet at the same time, because internet connection will be divided among the number of users.
Satellite, broadband and DSL are the available choices you can consider when it comes to internet connection. In regards to cost-efficiency as well as good services, satellite internet wouldn?t be a good idea to have. The better option would be to use either DSL internet or a broadband internet service like Comcast internet plans.
Internet service providers also differ when it comes to how consistent they are in delivering internet services. While there are companies that use fiber optics to deliver consistently fast internet speeds, others still use coaxial cables. When internet usage of a subscriber is heavy, some internet companies will slow down the connection of the subscriber. Other internet services rely on boosters or boosting technologies in order to provide faster internet services. This is pretty common with broadband internet services like Comcast internet plans.
Want to find out more about Comcast Internet Plans, then visit Comcast?s site on how to choose the best Comcast High Speed Internet for your needs.
These times for those who have any specific business enterprise may it be an real world or internet business unless you learn how to efficiently promote it on the web you are probably missing a great deal of business enterprise. Learn about numerous business owners do not have actual hint as to on the subject of marketing their online business and that is why We are offering this article. I am going to check out 4 methods that exist your small business some interest on the web.
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Now let us get into ways to give your small business a real on the web profile.
Pay For every Simply click Promotion (PPC) ? This is considered to be the perfect and swiftest method to tell others regarding online business. It truly does work this way, you placed up advertisement promotions regarding business enterprise and put money some dollars to have the ranking that you might want and any time a possible client or probability clicks on your advertisement you will be charged a quantity that you recently consented to. The most common PPC courses out there is Pay Per Click. It can be really convenient to use but the downside is that unless you understand specifically what you?re doing it is possible to lose ares pobierz lot of cash prior to experience a nickle of earnings. Thankfully there are plenty of path that teaches tips on how to appropriately use Ppc marketing meet your needs exactly.
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Article Marketing ? This is time intensive nevertheless a terrific way to buy your business name out there. Bearshare All you need to undertake is write some excellent article content on issues that matched to your small business and add them to top rated article submission internet sites just like Article Dashboard and Go Content. With article promotion you should look at it this way, a lot more reports you are submitting a lot more visibility your small business will get. Rather trendy material!
Classified Web-sites ? There are several paid and free categorised internet sites out there that could be really beneficial to you and the business enterprise. All you really need to do is write some really appealing advertisings that are included with your information there (mobile phone number, web address, electronic mail). Aim to post advertisings all the time. Start by publishing one or more advertisement per week. Craig?s list and USFreeads would have been a terrific kick off point.
ZTE's oddly named -- like most of its sets, honestly -- Mimosa X doesn't bring to mind bubbly champagne breakfast drinks, but it does have a glossy display and Android 4. Packing niceties such as a Tegra2 1.2Ghz processor, 4.3 qHD 960 x 540 display, 8-megapixel camera with 1080p vid recording capability, and HD voice it seems a pretty well aligned device as far as specs go. We immediately noticed that the housing quality is a little weak -- specifically the handset's textured rear -- though, we're hopeful that will be reflected in its sticker price. Speaking of pricing, nothing was mentioned, though we can look to this to land sometime in Q2.
28 February 2012Last updated at 08:33 ETBy Navin Singh KhadkaEnvironment reporter, BBC News
Nepal is seeking help from the international community to settle a long-running dispute about the height of Mount Everest, officials have said.
China has long argued about how the peak's height should be measured, and the countries appeared to have agreed Nepal's figure of 8,848m in 2010.
The dispute has never seemed fully settled, however, and shifting geology in the region could also add confusion.
Nepal is now seeking international help to support a new, official measurement.
Continue reading the main story
?Start Quote
This project will be basically about foreigners doing the job for us even when we have technology, software, and expertise to do so much on our own?
End QuoteBuddhi Narayan ShresthaNepali border expert
With outside funding, expertise and equipment, it hopes to complete the job and finally, quantitatively settle the matter within the next couple of years.
"Since we lack the capacity to do the job on our own, we are preparing a project plan with the request for donors and we will soon be sending them out," Krishna Raj BC, director general of Nepal's Survey Department, told BBC News.
He said the three-year project was finally getting underway, with much remaining to be done.
"Funding and technology have been the main constraints. We don't have, for instance, the equipment that works in a place with -45C temperature," he said.
"We basically need data from gravity instruments, levelling points and the global positioning system (GPS) to get a complete picture.
"For all these technologies to work, first there has to be infrastructure in places like the Everest base camp, and then we need to mobilise Sherpas up and down the mountain with someone who can handle all those technologies.
"And then finally, the data will have to be processed in such a way that it will be acceptable to the international scientific community."
Height of controversy
The need for a fresh measurement has arisen mainly as a result of the dispute with China, which rules Tibet, on whose borders the mountain range also sits.
China had argued the world's highest mountain was nearly 4m shorter than Nepal's official figure, contending it should be measured to its rock height.
Nepal has said that the snow height should also be included, as with other peaks in the world.
The disagreement surfaced in past meetings on the two countries' Himalayan borders, and recently scheduled talks on the matter were postponed.
Nepali officials say even if the issue of Everest comes up during border talks, they will stick to what Nepal maintains is the official height of the mountain.
But they also say a fresh measurement has become necessary to "set the record straight once and for all."
Geologists say the Himalayan peaks are young and still growing as the Indian subcontinent slides under the Eurasian plate, causing the mountains to rise further.
Officials said a Danish university and an Italian NGO were already trying to help the Survey Department to make formal measurements.
But they added that these foreign organisations have limited funds and capacity to offer, and therefore more support from international community is required.
They said it was yet to be decided how much funding would be sought, and some critics have said the project may become too donor-dependent.
"The project to measure the height of the Everest is being developed in such a way that Nepalese officials and experts will have quite less say," said Buddhi Narayan Shrestha, a border expert and former director general of the Survey Department.
"This project will be basically about foreigners doing the job for us even when we have technology, software, and expertise to do so much on our own."
The height of Everest has been disputed ever since the first measurement was made in 1856, with the broadly accepted height of 8,848m first recorded by an Indian survey in 1955.
In 1999, an American team used GPS technology and recorded a height of 8,850 metres - a figure now used by the US National Geographic Society - but again, Nepal did not accept that and continued to use its own official figure.
***This post was a brief write up of a?Darwin Day presentation I gave at Duke Marine Lab in 2010.***
Barnacles held an immense fascination for Darwin. It was through some rather chance events that he ended up being the world expert on this fascinating group. He created 4 volumes of masterpieces devoted to all available living and fossil barnacles. I hope to show that indeed his work with the barnacle did indeed contribute to solidifying his thoughts on transmutation and improving his understanding of what will eventually become his greatest contribution to science.
Erasmus Darwin
Charles Darwin?s grandfather Erasmus (at right) was an eccentric physician noted for racey poetry and the author of?Zoonomia in 1794, a text that presaged the evolutionary works of even Lamarck. Erasmus? eccentricism appeared to permeate his whole life.?Ex omnia conchis ? all from shells ? was transcribed everywhere according to Rebecca Stott, author of?Darwin and the Barnacle. Curiously, the crest of the Darwin-Wedgewood family (right) bears 3 shells. Erasmus? inspiration must have stemmed from a family history of love for the natural environment. Though Charles Darwin never would have known his grandfather ? Erasmus died in 1802, seven years before Charles was born ? the family crest and?ex omnia conchis surely foreshadowed his legacy.
Darwin started speculating on species during the?Beagle voyage, but many of his ideas were solidified in the years after the expedition and after much consultation with a wide variety of taxonomic experts. He was very close to publishing his theory of evolution by the 1840s and was keenly aware of the abuse given to Lamarck?s theories. In 1844, Robert Chambers anonymously published a book titled?Vestiges of the Natural History of Creation which was written in a style, and priced, for the lay person. It became very popular and laid his own theory for evolution built upon Lamarckian ideas.?Vestiges purported a linear chain of transmutation culminating in man ? more specifically, a white English man.
While popular with the laity, the academics and clergy who mentored Charles, and whose approval he often sought, were up in arms about the book and its rampant attacks against Natural Theology, the prevailing?modus operandi in the natural history community of the time. It was because of this that botanist John Hooker, a friend and confidant, wrote Darwin after reading a draft of his ?big species paper?:
?Do not think I meant to insinuate that you could not be a judge from not having worked out species, for your having collected with judgement is working out species: what I meant I still maintain, that to be able to handle the subject at all, one must have handled hundreds of species with a view to distinguishing them & that over a great part,?or brought from a great many parts,?of the globe.? ? Hooker in a letter to Darwin 14 September, 1845
This frightened Charles, as he was not inclined to disappoint or scientifically alienate himself from his beloved colleagues. While it is arguable that Hooker?s letter set back Darwin?s publication of his ideas, it encouraged him to intimately study several larger aspects of morphology that would inevitably aide him in cementing his theory of evolution by natural selection.
Mr. Arthrobalanus (=Cryptophialus).
Darwin had been working on a problematic barnacle collected during the?Beagle voyage since 1835 he? called ?Mr. Arthrobalanus? (left). He noticed ?[t]he thick shell of some of the individuals of the Concholepas Peruviana [sic] is?completely drilled by the cavities formed by this animal? (Zoology Notes). In essence, Charles discovered the first burrowing barnacle! A rare find indeed and one that would intoxicate him with crustaceous ecstasy. He intended to describe this small, parasitic barnacle rather quickly, but ?was led, for the sake of comparison, to examine the internal parts of as many genera as I could procure.? Beginning in 1846, barnacles would consume his family?s life for the following 8 years resulting in 4 volumes of living and fossil barnacles of all known types from around the world during that time. Charles? son Francis would famously ask of another child, ?where does you father do his barnacles??
It was not until 1830 that it was realized barnacles were crustaceans. Since they were shelled creatures, naturalists had considered them mollusks akin to mussels, snails and limpets. John Thompson followed the embryology and metamorphosis of barnacles and determined by their developmental characteristics that they were actually closely aligned to the crustaceans. Mollusks weren?t considered a metamorphosing species to Victorian naturalists.
The basic concept that Darwin wrapped his barnacle synthesis around ? and even more so later in his?Origin -?was Richard Owen?s homology concept, meaning that characters were derived from shared ancestry. Owen was a powerful colleague and former mentor of sorts to Charles. Darwin had much respect for him and tried to work within Owen?s ?archetype? framework, which was initially developed with vertebrates in mind. The archetype was a theoretical ancestor, a blueprint in the mind of the ?creator?. Owen did not necessarily believe it existed but nonetheless thought it was a useful construct from which to understand his homology framework. Darwin, working within the archetype framework for barnacles, was able to systematically classify everything and place Cirripedia correctly as a subclass of the Crustacea, confirming Thompson?s earlier embryological observations.
One of the more interesting challenges to Darwin?s classification of barnacles was the issue of small ?complimentary males?, as he called them. Not only did these dwarf males attach to the female, but some species had hermaphrodites with attached dwarf males as well! Because Charles was working within Owen?s homology paradigm, he viewed hermaphroditism as a major character in his barnacle classification and made some interesting, though erroneous, inferences. In his Victorian worldview, Darwin naturally saw the condition of having separate sexes as the most ?highly evolved? state, while rampant hermaphroditism must surely be the basal condition. But these curious parasitic dwarf males must be a transitional state between a hermaphroditic ancestor and the more ?dignified? separation of sexes.
?These parasites, I now can show, are supplemental males, the male organs in the hermaphrodite being unusually small, though perfect & containing zoosperms: so we have almost a polygamous animal, simple females alone being wanting. I never shd. have made this out, had not my species theory convinced me, that an hermaphrodite species must pass into a bisexual species by insensibly small stages, & here we have it, for the male organs in the hermaphrodite are beginning to fail, & independent males ready formed.? ? Letter to J.D. Hooker May 10, 1848
Hooker was absolutely correct in suggesting to Darwin that he become an expert of a species prior to openly speculating on the subject. His eight years of focused, in-depth taxonomic study made Darwin keenly aware of the variation existing in nature. The choice of taxa enabled him to view strange morphology and reproductive strategies that may not have been as obvious as it was among barnacles. More importantly, his approach using homology helped to formulate three central components to the?Origin: 1) shared ancestry of parts in related organisms, 2) loss of useless organs (i.e. abdominal segments and swimmerets in barnacles) and 3) transformation in function of homologous organs (i.e. thoracic limbs for walking into cirri for feeding).
Though Charles, like systemacists even today, had difficulty drawing the line between what is and what is not a species he was one of the first taxonomists to recognize the role of variation in studying species. Eight years spent studying variation and homology did indeed make him an expert in the ?species question?. It confirmed his transmutationist views, gave him credibility in the face of?Vestiges and the much contested views of Lamarck, and resulted in an award from his colleagues at the British Association for his extensive monographic work. These elements were important in securing the ?political capital? needed once he was ready to unveil his tome on the origin of species by natural selection.
For more about Darwin and the barnacle years I highly recommend Rebecca Stott?s?Darwin and the Barnacle.?Darwin?s Study of the Cirripedia by Marsha Richmond was an invaluable resource for preparing for this talk.
* This post was previously published at Deep Sea News, 2010.
Mitt Romney wanted the focus to be on his plan for the economy, but mention of his wife's two Cadillacs at the speech in Detroit renewed concerns that his wealth could be a liability.
He wanted people to be focusing on the merits of his one big plan for the US economy. Instead, Mitt Romney now has lots of people talking about his wife's two Cadillacs.
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It happened Friday in Detroit, as the presidential candidate was trying to emphasize his connections to Michigan ? and to American-made cars ? ahead of a highly important primary vote in that state on Tuesday.
The Republican candidate mentioned the multiple cars that he and his wife drive as part of a larger nod to the state where he grew up.
?This feels good, being back in Michigan," Romney said. "You know, the trees are the right height. The streets are just right. I like the fact that most of the cars I see are Detroit-made automobiles. I drive a Mustang and a Chevy pickup truck. Ann drives a couple of Cadillacs, actually. And I used to have a Dodge truck, so I used to have all three [Detroit carmakers] covered.?
Plenty of Michigan voters will appreciate that he's made some personal financial commitment to General Motors, Ford, and (at one time) Chrysler.
But the comment also could rub many Americans the wrong way, a reminder that as someone with huge wealth, Romney may be out of touch with the realities and needs of ordinary Americans. At the very least, it provides fodder for critics to try to use his statement to make that impression.
Already, a new poll from the Pew Research Center finds that only 29 percent of registered voters see Romney as someone who "understands the needs of people like you." That's down from 37 percent last November, and it's part of a broader trend of fading public approval for Romney amid hard-fought primaries that have featured negative ads coming at Romney and from him toward other candidates.
The comment joins a series of perceived gaffes by the former Massachusetts governor, including some that have cast his wealth in a negative light. During one televised debate, for example, he offered a $10,000 bet to Texas Gov. Rick Perry, a former?rival for the nomination.
Travel physical therapy jobs are the perfect option for qualified physical therapy professionals seeking good job opportunities that combine travel with work. The important benefit of a physical therapy traveling job is that the professional gets an opportunity to work in various competitive settings, as well as to interact with experts from other disciplines. This would help them to expand their knowledge and build their career prospects.
To apply for travel physical therapy jobs in the US, job aspirants should possess a masters degree in physical therapy. They must have passed the national certification examination to obtain the state-issued license. On the job, the physical therapist has to support patients of all age groups struggling with mobility impairments and help enhance their confidence and regain their capabilities. They also have to analyze the improvement in the condition of their patients at the different phases of the treatment, and effect changes in treatment procedures at the right time.
Attractive Remunerations with Excellent Additional Benefits
Both newly trained and experienced physical therapy candidates with the necessary academic credentials and excellent communication skills can earn excellent remuneration, and an array of benefits in a travel job, such as:
.401k benefits .Professional liability insurance .Section 125 Cafeteria Plan .Short-term disability insurance .Continuing education programs .Additional state license .Health care insurance .H1b visas and green cards .Immigration processing assistance .Cancer insurance
Physical therapists in travel jobs often have to work in challenging environments. This would help them to develop the right skills, as well as gain the confidence and ability to make independent decisions as and when the situation demands.
How to Apply for Physical Therapy Travel Jobs
To obtain travel physical therapy jobs in different locations in the United States, it is advisable to seek the efficient recruitment services of established rehab therapy staffing agencies. By enrolling with a reputable staffing agency, physical therapy jobseekers can access their online jobs database, which contains relevant information about the latest openings. Candidates can submit their resumes for attractive travel job positions using the application forms available at the agency website.
Physical Therapy New York ? TheraKare is a US based medical staffing company giving the best placement services in various medical areas, particularly physical therapy jobs in New York city.
Today's driving laws are awash with restrictions designed to help cut down on distracted driving -- no texting, no TV, no phone calls and no fun. The good 'ol car stereo has managed to stay off the ban list, but rest easy, cautious driver, if it were to be outlawed, the folks at Cirque could build one that wouldn't respond to the driver's commands. The outfit's latest sensor tech can distinguish the user's right hand from their left, making it possible for future vehicle controls to ignore input from the driver. Cirque says the "proximity sensing with grip detection" technology will allow devices to react contextually to how they are used, creating more customized interactions for future automobiles, medical terminals and other consoles. Fine by us, as long as they don't ban our beats. Peep the video up top for a quick demo, or read on for the outfit's official press release.
[unable to retrieve full-text content]LiveScience.com - Answering cell phone calls and appearing disinterested are surefire ways to make the wrong impression during a job interview, but new research shows that's just the tip of the inappropriateness iceberg when it comes to how some job-seekers are missing their mark.
The various concussion-related lawsuits filed in recent months have suddenly taken on a far more serious tone.? According to NBC Chicago, Dave Duerson?s estate has filed a wrongful death action against the NFL.
Duerson committed suicide on February 17, 2011.? The lawsuit claims that, ?[i]f the NFL would have taken the necessary steps to oversee and protect Dave Duerson by warning him of the dangers of head traumas . . . then [he] would not have suffered dangerous repetitive head trauma, would have recovered more rapidly, and would not have sustained permanent damage to his brain which contributed to his death.?
This allegation presumes that the NFL knew or should have known about the dangers of head traumas during Duerson?s career, and that he would have chosen not to play if that information had been shared with him.
?CTE has been a known entity to the NFL for years,? said William Gibbs, who represents the Duerson estate.? ?This degenerative brain disease causes various symptoms ranging from cognitive decline to dementia.?? The NFL?s blatant disregard of the significance of this crisis amongst its retirees is baffling.?
?We have not seen the lawsuit and therefore our attorneys have not had an opportunity to review it,? the league said in a statement forwarded to PFT.? ?Dave Duerson was an outstanding football player and citizen who made so many positive contributions but unfortunately encountered serious personal challenges later in his life. We sympathize with the Duerson family and continue to be saddened by this tragedy.?
Hundreds of former players have filed suit against the league, claiming that the NFL knew about the long-term dangers of concussions and failed to disclose those risks to players.? The NFL has argued that relief should be pursued through the collective bargaining process, given that players have been represented by a union, the NFL Players Association.
Duerson played from 1983 through 1993, with the Bears, Giants, and Cardinals, winning a pair of Super Bowl rings.? He was one of the named plaintiffs in the Reggie White antitrust lawsuit, and he was a member of the NFLPA Executive Committee.
Last year, NFLPA Executive Director DeMaurice Smith said that Duerson?s death has ?shaken me personally.?? The NFLPA hasn?t said anything about the various and growing concussion lawsuits.? In response to Duerson?s lawsuit, spokesman George Atallah told PFT that the NFLPA has no comment.
Given Duerson?s past role in the NFLPA, one thing to watch going forward is whether the NFLPA will take an affirmative position on the merit of the allegations that the NFL knew about the risks of head injuries and failed to take appropriate action.
Like every other activities, the horse races are also performed on huge tracks. Numerous competent jockeys indulge in it along with their particularly skilled horses. Yet one essential thing connected to the horse race is the betting on it. The Horse Race Betting has grown to be very popular almost everywhere and this recreation having the nickname as sports of king has become connected incredibly with the gambling or betting acts. Whether or not the horse race betting is the wagering activity and you can?t determine about the outcomes, you could make the presumptions when picking out the horse for betting. You have to think about a few factors associated with the horse. For selecting the equine, one must consider the following points related to horse.
> How fast the horse can run?
> What?s the condition of fitness of the Equine?
> Which conditions are more beneficial for the particular horse?
For collecting the ideas with regards to the above details, you may check the former horse racing data of him. You can actually prepare the assessment and on that basis, you can figure out whether the certain equine is great for betting in the course of the race or not.
One another way to confirm your decision about the horse race betting, you can seek advice from the tipsters. But it is not always helpful. The anticipations and conclusions noted down by them are not always reliable. The inspectional information from the horse trainer, exercise riders, horse owners etc can be quite helpful to decide betting. Such insiders also make stakes depending on their expert knowledge. Thus it is always a smart way to gather such hot tips from them before going for horse race betting.
Actual check of horses can more beneficial than only believing the minds of others. If you feel that the horse in not just suitable for the particular type of horse race in which you are betting then you can go on checking for another horse. Even if the previous performance of the horse was good, it is not necessary that the prevailing climatic and other conditions may allow him to win the race equally. Thus it is one time decision for any horse race betting and not applicable for all the time.
For a few, the horse race betting is the basic and fun act. Yet it is not that much an easy task to win bets and generate the earnings. In the end, it?s just the future anticipation and the risk associated with horse race betting must be acknowledged by the bettor.
Avail quality horse equipment from KW Saddlery shop. It offers a complete set of horse supplies for a much comfortable and safer experience.
Gas prices that have already surged beyond $4 a gallon are forcing California consumers and business-owners to cut back and try to make do with less.
Gas prices are giving handyman Sal Kalil a very tough time.
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?I?m putting more money into my truck than into anything else in my life,? he says.
His 1995 pickup only gets about 10 miles per gallon, tethering him to work ? painting, carpentry, odd jobs ? close to his Pasadena home.
?I?m not eating like I usually do and am forgoing all kinds of things because of this,? Mr. Kalil says.
His predicament will be common to more and more people nationwide in the next few weeks as gas prices surge toward the $4-per-gallon mark, a psychological threshold at which analysts say consumers begin to dramatically modify their behavior.
For the moment, the average price of self-serve regular in the nation?s most populous state is 31 cents per gallon higher ($3.83) than the national average ($3.52), according to the California Energy Commission. But from Feb. 8 to 15, the price Californians paid already topped $4.10.
The result is impacting people and businesses in the Golden State in profound ways.
?We are spending $90,000 a week on gasoline for our fleet,? says Keith Lutrel, general manager of Lutrel Trucking Inc., in Bakersfield. He calculates the 60-cent rise per gallon since August has bumped up the cost to keep his fleet of 35 trucks on the road by $15,000 per week.
?It?s getting harder and harder to survive with fuel prices like these,? says his brother Rick. ?Only the really big companies ? 200-400 trucks ? can survive nowadays,? he says. ?Will this [firm] last another generation? I doubt it.?
Michael Kopilevich, owner of OnTime Limousine in Los Angeles, says high-priced gas is now burning through about 20 percent of his company?s revenue, compared with 7 to 10 percent in 2008.
?In general, everything in my life is changed in a bad way because gas prices are tied to everything ? it?s just a big chain reaction,? says Mr. Kopilevich, whose firm has 12 limousines and 7 full-time drivers. To make ends meet,?he says, he is deferring maintenance, vacations, and new-car purchases.
The owner of family-run Affordable Limousine Service ? who requested his name not be used ? says he is making ends meet by moonlighting with other companies that require chauffeur?s licenses, even making food deliveries.
?To stay in business, we have to keep cutting our prices to the bone,? he says. He wonders aloud whether competing firms are forgoing insurance payments.
President Barack Obama mentioned Tuesday that with a job like his it?s tough to do normal people stuff, like walking the dog. The trade-off? Jam sessions with notables like Mick Jagger and B.B. King, while they're holding a concert in your home.
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Obama sings again ? with Mick Jagger, B.B. King
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Video: Obama sings ?Sweet Home Chicago?
Last night, the White House was transformed into a performance hall for the Red, White and Blues concert celebrating Black History Month. Obama joined in on the jam sesh, taking the mic from an insistent Jagger to croon along to ?Sweet Home Chicago.?
The President sang out the line ?come on, baby don?t you want to go,? twice, handing the microphone back to B.B. King in-between. But when King didn?t take it back, Obama finished with a shout-out to his hometown.
The last time we were treated to a singing Obama was
when he belted out a bit of Al Green?s classic
?Let?s Stay Together? at a fundraiser in New York?s Apollo Theater. The singing might have created a precedent. Buddy Guy reportedly got Obama crooning last night by mentioning the Al Green sing-along. ?You gotta keep it up,? he told the president.
Story: Who sings it better: Al Green or Obama?
Considering all the politicians making music lately ? from Obama
to Romney
? we wonder: Who'd win the ultimate sing-off? The president, the Republican candidates, or you? Vote!
E-City is the electronics retail arm of the Albatha Retail and Home Products Group of Albatha Holding - which is one of the largest private business groups in the UAE, consisting of more than 22 autonomous companies in the diversified sectors of automobiles, pharmaceuticals, contracting, manufacturing, electronics, FMCG, real estate and education.
E-City, today, successfully operates a chain of 3 world class multibrand electronics retail stores across UAE's leading shopping malls- Mall of the Emirates, Dubai; Sharjah City Center, Sharjah and Al Wahda Mall in Abu Dhabi.
"The move would propel E-City to one of the leading chain of retailers in UAE, and perhaps only one of its kind speciality stores in the region that not only offers a smart and friendly shopping environment, but also focussing on convenience by having stores near customer neighbourhoods, online shopping and in-store and home repair services. We aim to create one of the most successful business stories in electronics retail industry in the region," said Mr. Mueez Rahman, Chief Operating Officer of E-City General Trading LLC.
The Albatha Retail & Home Products Group in early 2008 set about a journey to enter the electronics retail business, with eyes firmly set on business expansion, the company set about its mission to look for high potential locations in the region's top malls and rolled out 3 stores in 2009.
Furthermore, in spite of a recessionary trend in the economy, the stores have registered strong growth, which has set the foundation to enter the next phase of business expansion.
"E-City is all set to be a sure differentiator in an ever complex world of electronic retailing, and change the retail landscape. It has capitalised on the growing demand in mass market technology products such as tablets, smart phones, LED TVs, Cameras, Gaming and related products, and is set to evolve its brand positioning as the region's first 'Technology Convenience Retail Chain'. The company would like to thank all customers' business partners and staff associated with the brand that have taken it to such great heights and would continue to do so in the coming years," said Mr. Rahman.
"Over the next 5 Years, E-City has ambitious plans to emerge as one of the market leaders in organized electronics retail in the Middle East region by entering new markets such as Saudi Arabia, Kuwait, Qatar, Bahrain & Oman," concluded Mr. Rahman.
There are certain methods that are always used in foundation repair Dallas. Note though, these are not do-it-yourself projects, but an expert in foundation repair service has to be conducted. A qualified firm might come in, inspect the damage and then determine a solution that is cheap and long lasting for a home. Here are methods mostly employed in this practice.
The first one is called concrete pier. These are columns made of concrete, which is then poured into drilled holes for purposed of offering support to the foundation. They are made to last as the concrete base. This process is cheaper when used outside the house.
Steel piling is another method similar to concrete pilings but with steel. This is less venerable to erosion and wear problems evident with concrete. However, it is not common with people because of its high cost and might also not be suitable for placement underneath the basement.
Another method is the concrete piling, which are columns placed underneath the basement. This method will only need half the time used by piers and can last the same period the basement does. It is cost effective in comparison to steel pilings. Mudjacking or slabjacking is yet another technique that is used in lifting up the base back to its position. It is mostly used in cases where the base has yielded to sink holes and severe erosion problems.
Anther major technique is the chemical injection. This method uses ammonium salts and potassium ions which are non-toxic and water-soluble to aid avoid the soil around from absorbing water. This aids the soil from tilting and swelling the basement. It is ideal for cases where lifting of not more than 1.5 inches is required.
Root barrier is the last method that ensures roots that are penetrating the basement are prevented from going too far. The above foundation repair Dallas methods, offered by a reliable contractor, will aid save a home from serious damage and avoid further damage from occurring.
Find out more about foundation repair Dallas at our website
?Dr. 90210? was a very popular television show for a while. This reality television show followed the lives of a Beverly Hills plastic surgeon and his family as he performed plastic surgery on the rich and the privileged. It focused on a few different doctors over the course of the show, and it was good entertainment for all. But there are plenty of doctors who were never featured on the show and perform quality work as well. Plastic surgery in Beverly Hills is popular enough to have several television shows dedicated to it, and it is unlikely that this popularity will fade anytime soon.
The stretch of Wilshire Boulevard between Santa Monica Boulevard and Rodeo Drive is littered with plastic surgeons that have made a name for themselves by working on the rich and famous. If you want to find a Beverly Hills plastic surgeon, you can just start by driving up Wilshire. However, before you make an appointment with a plastic surgeon, it can help to expedite your visit if you already have a list of concerns that you want to address with the plastic surgery Beverly Hills center of your choosing. It can help to know exactly what you would like to change about your body, and how you want to change it.
Finding the right Beverly Hills plastic surgeon can be a bit of a challenge. It?s not because there are not enough of them. As we have already discussed, there are plenty of them to be found. The most popular ones often have long waiting lists of patients, and it can be intimidating to walk into the office of a surgeon about whom you know nothing. You can check the internet to see what people are saying about this surgeon before you undergo plastic surgery Beverly Hills. If you don?t find anything bad about him on the internet, chances are he is skilled at what he does.
Once you have narrowed down your list to a few surgeons to choose from, you should have a consultation with one Beverly Hills plastic surgeon at a time. Discuss your concerns with him, and ask for suggestions for solutions. Once you have seen two or three suggestions, it should help you to get a better feel for what kind of plastic surgery Beverly Hills you think is the right solution for you. Then you can go to the doctor of your choice and make an appointment to have the procedure done. It?s just that easy.
[unable to retrieve full-text content]It is a perfectly sweet finish to this restaurant's acclaimed fresh and local fare. Follow your heart. ..Start with dinner? Stay for drinks? or even the night. El Ranchito ? Even before eating dessert, you can participate in the Celebration of ...
AP - The U.S. and Britain on Sunday urged Israel not to attack Iran's nuclear program as the White House's national security adviser arrived in the region, reflecting growing international jitters that the Israelis are poised to strike.
There are plenty of players on the earth, high are rising numbers taking on the pursuit with regards to own pleasure. Previously, the gaming community was a hardened core with people who knew gaming back to front, and might acquire and play games as diversified as sports simulations, free war games and even more besides without much of an learning curve being required. On this day and age, with an increase of and more people becoming gamers, is there a requirement of game coders to learn the chance that one particular getting your hands on games will probably be complete newbies?
The simple truth is that numerous on the first-time competitors around today is going to be playing browser games. The reason is, they will be those who not got such a console, and may do not have made the purchase in their lives (unless they?ve already kids who are gamers). Even though the control system of any typical video game is actually comparatively self-explanatory to any typical gamer, first-time players and people who are playing browser game titles as a way of moving past any time will never fully grasp instructions such as ?Up, T, goose! Crouch, at this moment toggle guns!? and can benefit a less difficult command process along with strategies.
Generally, a cell phone browser match may have a much more distinguished control system as opposed to regular gaming console sport, and it will therefore become quicker to get in addition to perform. Just about any non-gamer that has viewed some sort of game controller for unit activities can potentially legally question exactly what dozens of links do ? a few of the modern video games consoles have got remotes that seem barely simpler as opposed to airline flight deck of any Boeing aeroplanes, that allow the player to manipulate these actions because the worry, running and taking pictures a crossbow, in addition to striving some sort of sniper rifle having absolute reliability. Internet browser games might usually entail fewer actions. Together with single click of your mouse, with regards to the game you happen to be actively playing, it is possible to mobilise allows for an attack or defensive manoeuvre, plant several crops or give a gift to a friend (or that friend?s lively pet!). The intricacy of the console game is not usually seen in browser online games, even though this is not saying how the activities themselves are not intricate ? indeed, among the best browser online games are the ones which involve a substantial amount of strategy.
This simplicity is a component in the reason why some console gamers just save time before trying to play visitor adventures, even pondering those games being under them in some instances ? don?t undervalue the level of snobbery in video gaming! However, people that recognise that a good match is a great game will gladly move between the different platforms and relish the game for what it truly is.
If you need to enter gaming, you could do this worse than you start with browser online games prior to the proceed to consoles. However, there is no doubt which the kinds of game using a browser and those on the console are smaller as well ? so if you fire up a console seeking to play a game title like Farmville, you?ll probably be horrified with what confronts you.
Breast cancer is a kind of malignant tumour and is common in female in our country. Its mortality is secondly to lung cancer, and incidences of breast cancer have a trend of rising straightly. The latest data from China Anticancer Association, which indicate the morality of women breast cancer in China is raising by 3 percent, breast cancer has became the first killer of female health.Taxol is one of the most effective treating breast cancer medicines, single or combine with other medicine also show well curative effect. Taxol have been used in clinic therapy of breast cancer. Generally speaking, taxol can accelerate the-assemble of microtubule, stabilize microtubule from its discomposing, make mitosis stagnate at G2/M, sequentially interdict the normal mitosis and proliferation of cells, induce cell apoptosis; Besides, a direct function of taxol on cell signal and gene expression, activations of apoptosis genes and expression of proteins can induce apoptosis. However, the molecular mechanism of taxol induce tumour cell apoptosis is not clear, moreover, the function of Taxol differ with different cell types.In this experiment, we use breast cancer MCF-7 cells cultured in vitro, after treatment of different time and concentration of taxol, chromosome DNA ladder electrophoresis was used to examine the degree of apoptosis; RT-PCR and Western blot were used to detect expression changes of apoptosis genes mRNA level and corresponding proteins in Fas/FasL pathway. In this study, we try to find the relation between breast cancer cells induced by taxol and Fas/FasL pathway, it can make a further indication of molecular mechanism of breast cancer cells apoptosis induced by taxol by providing experimental evidences. Experimental results show:1?Results of DNA ladder electrophoresis reveal that taxol can induce apoptosis in breast cells, and it can be along with time and concentration increased aggravating, indicate that apoptosis of MCF-7 cells induced by Taxol have a time and dose-dependent manner.2?Results of PCR reveal : in MCF-7 cells, when the concentration of taxol increased , the mRNA levels of gene Fas?FasL?FADD?Caspase-8?Caspase-10?Caspase-3 have a upgrade, while the mRNA levels of gene DR4?DR5 have no obvious changes.3?Results of Western-blot reveal: along with the increase concentration of taxol, the expressions of Fas?FasL proteins increased gradually, while the expressions of Caspase-8?Caspase-3 zymogen proteins decreased gradually.we can conclude though our results that cell apoptosis of human breast cancer MCF-7 cells induced by taxol relate to Fas/FasL pathway, while DR4?DR5 have not involved in this process.
Title: Study of Taxol Induced Apoptosis in Breast Cancer MCF-7 Cells Via Fas/FasL Pathway
Category: BMC Cancer
Filename: Study of Taxol Induced Apoptosis in Breast Cancer MCF-7 Cells Via Fas/FasL Pathway.pdf
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Home ? books online ? Concise Encyclopedia of Special Education: A Reference for the Education of the Handicapped and Other Exceptional Children and Adults
The Concise Encyclopedia of Special Education, Second Edition is a comprehensive resource for those working in the fields of special education research and practice. Featuring reviews of assessment instruments and teaching approaches, legal issues, overviews of specific learning disabilities, dozens of biographies, and more, this complete desk reference is an indispensable guide for professionals, academics, and students alike.
Named an American Library Association Top 25 Reference of the Year in its First Edition, The Concise Encyclopedia serves as an important reference for the education of handicapped and other exceptional children. Written and edited by highly regarded and respected experts in the fields of special education and psychology, this authoritative resource guide provides a reference base for educators as well as professionals in the areas of psychology, neuropsychology, medicine, health care, social work and law.
Additionally, this acclaimed reference work is essential for administrators, psychologists, diagnosticians, and school counselors, as well as parents of the handicapped themselves.
What?s new in this edition * Comprehensive coverage of new legislation such as Individuals with Disabilities Act (IDEA) and the Americans with Disabilities Act * Cultural competence in Special Education, including new material on culturally/linguistically diverse students
* Many new entries including notable biographies, new service delivery systems, special education laws, new assessment instruments, cross-cultural issues, neuropsychology, and use of the Internet in research and service delivery.
Some of the topics covered * Academic assessment * Achievement tests * Addictions * Bilingual education * Child and adolescent behavior management * Counseling with individuals and families with disabilities * Early childhood education * Gifted education * Intelligence tests * Mathematics disabilities * Psychoeducational methods * Rehabilitation * Socioeconomic status * Special education parent and student rights * Traumatic brain injury
As ice melts in Far North, opportunities abound to advance Canada's oceanic lawsPublic release date: 17-Feb-2012 [ | E-mail | Share ]
Contact: Michael Adams michael.adams@sshrc-crsh.gc.ca 613-219-7523 Social Science and Humanities Research Centre
Thinning ice resulting from climate change in the Arctic is happening far faster than experts previously imagined - These changes mean Canada will need to advance its laws on shipping regulation, ocean governance and marine biodiversity protection
VANCOUVER -- Thinning ice resulting from climate change in the Arctic is happening far faster than experts previously imagined. With it come new global shipping routes and growing interest in natural resource development and regional tourism. These changes, says a leading expert in oceanic governance, are urging Canada to advance its laws on shipping regulation, ocean governance and marine biodiversity protection.
David VanderZwaag, Canada Research Chair in Ocean Law and Governance, says that, although Canada faces growing challenges in Arctic governance given increased regional activity and mounting interest in developing the region's oil, gas and mineral industries, it has the potential to lead the way by how it governs its oceans and adopts practices of sustainable development in the Far North.
"There is a huge doughnut hole in the central Arctic Ocean that's beyond all the countries' coastal jurisdiction," says VanderZwaag. "As every country has the right to a 200-nautical mile exclusive economic zone, there's a big gap in the middle, which could potentially turn out to be problematic. It's an area, however, where Canada could demonstrate its leadership."
VanderZwaag's work is wide-reaching and addresses ocean law, research, governance and policyareas where Canada could prove to be an international leader. His research looks at how and where Canada can build on its strengths in oceanic governance. Such strengths include the Oceans Act of 1996a first-of-its-kind comprehensive international act that set out a roadmap for dealing with future challenges in international oceanic governance.
Another area of success Vanderzwaag is researching is Canada's solid foundation of strict environmental standards for shipping. He is currently working on a book that covers Canadian and Russian approaches to the law of the sea and Arctic Ocean governance.
VanderZwaag's work is already helping to strengthen Canada's law and policy net for protectingeven savingmarine species at risk. He recently co-authored a report for the Royal Society of Canada on how to better sustain Canada's marine biodiversity. He has also published extensively on the precautionary approach to decision-making, which can be a powerful risk-assessment tool for policy-makers in evaluating the environmental impact of development proposals.
Vanderzwaag has also published recommendations to improve the governance system for the international control of toxic chemicals.
The Canada Research Chairs Program is designed to attract and retain the best talent from Canada and around the world, helping Canadian universities achieve research excellence in health sciences, natural sciences and engineering, and social sciences and humanities. Since the program was launched in 2000, chairholders have improved Canadians' depth of knowledge and quality of life, strengthened the country's international competitiveness, and helped train the next generation of highly skilled people. For Tier 1 chairholders, the award is worth $1.4 million and is allocated over seven years.
VanderZwaag will discuss his research and answer questions from the press as part of the Canada Press Breakfast on the theme of Arctic and Oceans, which is being held at AAAS in Vancouver. The breakfast will be held in Room 306 of the Vancouver Convention Centre at 8 a.m. on February 17, 2012, and will feature Canadian research experts across natural sciences and engineering, health, and social sciences and humanities.
###
Media Contacts:
Michael Adams
Media Relations Advisor, Tri-Council Programs
Social Sciences and Humanities Research Council of Canada
Tel.: 613-944-1758; Cell: 613-219-7523
Email: Michael.Adams@sshrc-crsh.gc.ca
Stephanie Kale
Media Relations Advisor, Canada Research Chairs Programs
Tel.: 613-996-8373
Email: Stephanie.Kale@chairs-chaires.gc.ca
[ | E-mail | Share ]
?
AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.
As ice melts in Far North, opportunities abound to advance Canada's oceanic lawsPublic release date: 17-Feb-2012 [ | E-mail | Share ]
Contact: Michael Adams michael.adams@sshrc-crsh.gc.ca 613-219-7523 Social Science and Humanities Research Centre
Thinning ice resulting from climate change in the Arctic is happening far faster than experts previously imagined - These changes mean Canada will need to advance its laws on shipping regulation, ocean governance and marine biodiversity protection
VANCOUVER -- Thinning ice resulting from climate change in the Arctic is happening far faster than experts previously imagined. With it come new global shipping routes and growing interest in natural resource development and regional tourism. These changes, says a leading expert in oceanic governance, are urging Canada to advance its laws on shipping regulation, ocean governance and marine biodiversity protection.
David VanderZwaag, Canada Research Chair in Ocean Law and Governance, says that, although Canada faces growing challenges in Arctic governance given increased regional activity and mounting interest in developing the region's oil, gas and mineral industries, it has the potential to lead the way by how it governs its oceans and adopts practices of sustainable development in the Far North.
"There is a huge doughnut hole in the central Arctic Ocean that's beyond all the countries' coastal jurisdiction," says VanderZwaag. "As every country has the right to a 200-nautical mile exclusive economic zone, there's a big gap in the middle, which could potentially turn out to be problematic. It's an area, however, where Canada could demonstrate its leadership."
VanderZwaag's work is wide-reaching and addresses ocean law, research, governance and policyareas where Canada could prove to be an international leader. His research looks at how and where Canada can build on its strengths in oceanic governance. Such strengths include the Oceans Act of 1996a first-of-its-kind comprehensive international act that set out a roadmap for dealing with future challenges in international oceanic governance.
Another area of success Vanderzwaag is researching is Canada's solid foundation of strict environmental standards for shipping. He is currently working on a book that covers Canadian and Russian approaches to the law of the sea and Arctic Ocean governance.
VanderZwaag's work is already helping to strengthen Canada's law and policy net for protectingeven savingmarine species at risk. He recently co-authored a report for the Royal Society of Canada on how to better sustain Canada's marine biodiversity. He has also published extensively on the precautionary approach to decision-making, which can be a powerful risk-assessment tool for policy-makers in evaluating the environmental impact of development proposals.
Vanderzwaag has also published recommendations to improve the governance system for the international control of toxic chemicals.
The Canada Research Chairs Program is designed to attract and retain the best talent from Canada and around the world, helping Canadian universities achieve research excellence in health sciences, natural sciences and engineering, and social sciences and humanities. Since the program was launched in 2000, chairholders have improved Canadians' depth of knowledge and quality of life, strengthened the country's international competitiveness, and helped train the next generation of highly skilled people. For Tier 1 chairholders, the award is worth $1.4 million and is allocated over seven years.
VanderZwaag will discuss his research and answer questions from the press as part of the Canada Press Breakfast on the theme of Arctic and Oceans, which is being held at AAAS in Vancouver. The breakfast will be held in Room 306 of the Vancouver Convention Centre at 8 a.m. on February 17, 2012, and will feature Canadian research experts across natural sciences and engineering, health, and social sciences and humanities.
###
Media Contacts:
Michael Adams
Media Relations Advisor, Tri-Council Programs
Social Sciences and Humanities Research Council of Canada
Tel.: 613-944-1758; Cell: 613-219-7523
Email: Michael.Adams@sshrc-crsh.gc.ca
Stephanie Kale
Media Relations Advisor, Canada Research Chairs Programs
Tel.: 613-996-8373
Email: Stephanie.Kale@chairs-chaires.gc.ca
[ | E-mail | Share ]
?
AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.
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The Concise Encyclopedia of Special Education, Second Edition is a comprehensive resource for those working in the fields of special education research and practice. Featuring reviews of assessment instruments and teaching approaches, legal issues, overviews of specific learning disabilities, dozens of biographies, and more, this complete desk reference is an indispensable guide for professionals, academics, and students alike.![[ Back to EurekAlert! ]](http://www.eurekalert.org/images/back2e.gif){kind=small}
Public release date: 17-Feb-2012
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