Windows 8 Tablet Ad: Using Siri Against Apple

Shots fired! In the latest ad for Windows 8, Microsoft shows an iPad and one of their brand new Windows 8 Tablets side by side. The video continues as both devices run through the same tasks, but the Windows 8 tablet is able to use Powerpoint, and search for something else while watching a Youtube video. As the Windows tablet does something different, Siri?s voice comes on and complains that she can?t do the things the Windows tablet is doing, saying phrases like, ?I?m sorry I can?t do that? or ?I?ll just play Chopsticks then.? The final attack comes in the form of a price point: the $449 price point of the 64GB ASUS VIvoTab, and $699 price of Apple?s 64GB iPad model.

The last in the Mac vs. PC war feels like a call back to Apple?s ?Get a Mac? campaigns and Microsoft?s counter response of ?I?m a PC? ads. It?s actually quite nice to see these two companies dueling again. For a while, it seemed that Apple had everything go it for it: market share, better advertising, cooler products, and Steve Jobs at the helm. While Apple is still a leader on many of these accounts, the death of Jobs has seemed to stifle the company?s once famed innovation. No longer is Apple on the cutting-edge of technology. Rather, they just seem to be responding to trends. Instead of creating brand new devices like they did with the first iterations of smartphones and tablets, Apple seems content to simply make their current devices marginally better each year.

This is not to say that Apple?s products are bad by any means. I still think that if you?re willing to spend the money, and MacBook or iPad device is considerably than its Windows counterpart. But competition is healthy and necessary for technology to innovate and expand. Without competition, we would have one company dominating with a complete monopoly on the technology market. Domination stifles technological advances, so I for one am glad to see that Microsoft is back in the race once again.

Microsoft has 1 billion dollars ready to go for the next iteration of Windows ads, so this ad certainly won?t be the last of its kind. I just hope the next one is actually funny.

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Source: http://www.wallstreetinsanity.com/windows-8-tablet-ad-using-siri-against-apple/

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