Online Video Marketing in 2013 | San Diego Video Production

Video marketing offers one of the most effective techniques of promoting products and services on the internet. Studies have shown that most people prefer watching online videos to reading blog posts or articles. This is because videos are usually more interesting and fun to watch. They also make a positive impact in the minds of internet users, which translates to higher retention rates. In addition, a good online video makes it far much easier to establish a connection with visitors, which is essential for conversion. Consumers tend to buy from those they know, trust and like. By creating a dynamic and visually stimulating video, you?ll not only reach a bigger portion of your target market but also convert most of your visitors into leads and sales.

Online Video Marketing Tips

To enjoy the full benefits of video marketing, you need to get it right. Apart from implementing the fundamental principle of online marketing ? quality, relevant content and SEO, you need to come up with an engaging video that?s valuable to your target customers. The following online video marketing tips can be very handy.

Optimize Your Videos

For your video to rank high in the search engines and attract the traffic you want, you need to optimize it appropriately. The same components of ?On-Page? optimization for text also apply on videos. They include:

1. Excellent, valuable content. For your video to get noticed by your target audience, you need to provide relevant, quality content. So before you create your video, take your time and think about the people who would want to view it. How will they benefit from it? Can they learn something from the video? If you?re selling a product, your audience needs to see its superior qualities. Similarly, if you?re offering a service, you need to position yourself as an expert by showcasing your unmatched knowledge and skills.

2. Include your keywords in the title. Having your keywords on the title of your video will make it more likely to show up on search engines. It?ll also help to catch the attention of viewers. Don?t forget that Google owns YouTube, and it?ll direct searchers to your video.

3. Add your URL in the video. Whenever you?re posting a video on You Tube, make sure you include your URL in its short description. This will expose your website to viewers, and prompt them to check what you have on offer.

Avoid the Urge to Make a Commercial

Today, the internet is full of sales pitches for different kinds of products. Internet users are usually fed up with sales clutter found on the web, and they?ll simply ignore your video if it comes out as a boring commercial. To get increased traffic and sell your products or services, you need to come up with a video about something interesting, valuable, or plain funny in your industry. This demands some creativity on your part.

Be Real

To connect with viewers, keep it real. Don?t be obsessed with perfection. Just focus on getting your message across. In fact, by being a little imperfect, you?ll appear relatable, honest and trustworthy.

Hire a Professional

Lastly, if don?t have any experience in making and posting videos, you should hire a pro. Professionals have the capacity in terms of video production equipment and know-how to create a compelling storyline for your marketing campaign.

Source: http://www.newevolutionvideo.com/online-video-marketing-in-2013/

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