So, some slick talking salesman is trying to sell you SEO services. He might sound very convincing and you might really want to believe everything that he?s saying but you worry that you?re going to lay out a whole bunch of money and be stuck in a contract without much to show for it. Times are tough and you sure could use a boost to your business. What should you believe?
Most SEO companies might tell you that they can?t guarantee anything an that search engines can be fickle at times. This is the truth. Search engine algorithms change multiple times a day and it can be nerve racking to watch your website bounce around from page to page. It can actually become a type of addiction as you watch your website climb in the rankings and then plummet to the depths of search engine hell only to arise again higher than it was before. You will feel great when your site is on top and want to fire your SEO guy when your site slips. But will all this stress be worth it in the end and can SEO help your business? That?s the bottom line.
You are the only one that can answer that question honestly. If you look at the statistics and see that a certain number of people search for your service or product in a month then you know how big your target audience is. You then can calculate that approximately 75 percent of those searching will click on a top spot. Out of that number you can roughly calculate that 25 percent will convert into customers or sales. If you know how much one customer is worth to you over a lifetime and then subtract the cost of advertising using SEO then you can get a good idea of whether search engine optimization is worth your while.
Figuring out whether SEO is going to be a profitable form of advertising for you is just about math. Try not to get too caught up in the speach that you might hear from your SEO guy about the power of the internet and about what your competitors are doing and paying for pay per click advertising. They might be losing their shirt or up to their ears in debt from some other service provider, wishing that they hadn?t jumped on the SEO train.
SEO really isn?t a whole lot different than traditional forms of advertising. For some, it might be a temporary loss leader to grow your client base. For others, it really can improve income and the bottom line immediately. There are many other things that you can do to make search engine optimization worthwhile such as changing your website to improve conversions, capturing leads in the form of mailing lists and social media and targeting customers from related markets. What can you do to build loyalty and be perceived as the best at what you do? SEO is only a piece of the puzzle and it?s up to you to convert that internet traffic, who are your potential customers, into loyal, paying customers.
The internet has replaced newspapers and telephone books as the place where people go to find service providers and businesses. People are searching for everything on the internet. They make their decisions based upon your website and they will go to the internet first when looking for everything from a divorce attorney to a dog walker. If you can get your name, telephone number and your website in from of them, you stand a very good chance of winning their business. That?s what SEO is all about. It?s all about being the first name they see when they search for what they?re looking for.
So, if you wonder if SEO services might benefit your business, do the math and look for someone with a proven record who will work with you to make your business more successful. Find someone that is willing to put their reputation on the line for you and who wants to build a relationship with you and not just take you for a ride.
Check out this cool website to learn more about SEO. See how SEO services can help you and your business long term.
Source: http://nuve.com.au/search-engine-marketing/can-your-business-benefit-from-seo/
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