Rakuten, Inc. (?Rakuten,? Chairman and CEO: Hiroshi Mikitani, Head Office:Shinagawa-ku, Tokyo), Japan?s leading internet company, has announced that it will form a Joint Venture with Indonesia?s largest media group, PT Global Mediacom Tbk(?Global Mediacom,? Group President and CEO, Hary Tanoesoedibjo, Head Office:Jakarta), to launch Rakuten Ichiba?s business in the country.
Rakuten will own 51%shareholding and Global Mediacom 49%.Global Mediacom is the largest and the most integrated media group in Indonesia with businesses encompassing three national free-to-air televisions targeting all marketsegments in Indonesia, and local TV networks operating in major cities including allNielsen cities, such as Jakarta, Surabaya, Medan, Palembang, Bandung, Semarang,Denpasar, Makasar, Jogjakarta and Banjarmasin. Collectively, the free-to-air television shave consistently captured the largest audience shares in Indonesia. Global Mediacom also has the largest market share in the pay-TV industry through two brands, Indovision and Top TV.
In addition, Seputar Indonesia is the second largest newspaper publisher in Jakarta and third largest in Indonesia, one of the largest radio networks, one of the largest value added services, and the third largest internet news and information portal site in terms of daily page views ? Okezone.com.Rakuten is a full-line internet service company in Japan. It operates Rakuten Ichiba,Japan?s leading internet shopping mall, being one of the leading global B2Ce-commerce companies. Its leading position in the market is based on its extensive product line-up, including over 50 million items registered on Rakuten Ichiba, and the business expertise for merchants, especially its e-commerce platform technology andconsulting capabilities.
With its unique business model, which leverages on the integrated strength and synergies of leading internet businesses such as e-commerce,online travel reservation, internet banking, online securities brokerage, credit card and others, Rakuten offers a diverse lineup of personalized services to more than 64 million Rakuten Group Members.Rakuten and Global Mediacom have reached an agreement to establish a Joint Venture whereby the two companies will jointly operate an internet shopping mall forIndonesian?s consumers.
Rakuten and Global Mediacom are poised to launch thee-commerce site through the Joint Venture Company in the second half of 2010.Indonesia boasts the fourth largest population (240 million) in the world and ASEAN?slargest number of internet users (33 million) with tremendous growth potential in thee-commerce business. Rakuten and Global Mediacom aim to build Indonesia?s No.1internet shopping mall through the Joint Venture by combining Global Mediacom?s high profile and unparalleled marketing capability and Rakuten?s e-commerce platformtechnology and consulting expertise cultivated during the past 13 years as Japan?slargest internet shopping mall operator.
The Joint Venture will initially operate the internet shopping mall by offering domestically produced products to Indonesian consumers by local merchants. In the mid-to-long term,the Joint Venture will build a global e-commerce transaction platform by working in close cooperation with Rakuten Ichiba Japan, Rakuten Ichiba Taiwan, and TARAD.com ofThailand. Also, it will join hands with an Internet shopping mall in China, which Baidu,Inc. and Rakuten will launch jointly, as well as with Buy.com, Inc., which will be acquired by Rakuten.
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